Measure HLA – Political Campaign | Broadcast Ad Director & Photographer
Measure HLA (Healthy Streets Los Angeles) is a citizen-led street safety ballot measure that combats Los Angeles’ traffic fatality epidemic. It redesigns over 2500 miles of LA streets to be more safe, interconnected, and accessible for pedestrians, transit users, bikers, and motorists.
I directed the video campaign consisting of short ads on broadcast, cable, OTT, social, and more. Content includes testimonials from traffic violence victims, mobility justice leaders, environmental advocates, and business experts. Our ballot measure won a landslide victory in the 2024 US Primary Election.
Measure HLA on the 2024 Presidential Primary ballot. It won in a landslide victory.
Measure HLA Proponent Michael Schneider
Campaign Manager Jeff Millman, Relay Team
Creative Director & Campaign Content Designer Josh Vredevoogd
Ad Campaign Director & Photographer Gabriel Gaurano
Ad Performance Strategist Spencer Slovick, Mycorrhiza Digital
Social Lead Olga Lexell
Co-Cinematography Chris Lee
Editor Assist Justin La Turno
Sound Master & Mix Cabba Jiaxuan Cai